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KISUA is a revolution in African fashion e-commerce. Meaning ‘well dressed person’ in Swahili, the new website brings contemporary design from the continent to the world.

Headed up by creative director Danica Lepen (formerly of South African brand Black Coffee) and CEO Samuel Mensah, KISUA launched in October and has worked with designers from across Africa to create capsule collections sold exclusively on the website alongside the KISUA mainline. With manufacturing and distribution taken care of by KISUA, quality and consistency is guaranteed, as is a cohesive aesthetic based around effortless, pared back elegance.

“It’s really exciting because nothing like this has been done before. We really want to take people through the different textures of African design with each purchase,” explains Lepan. “African fashion is colourful and passionate; we fuse traditional elements with a modern vision and know-how and work closely with designers to adapt their lines into collaborative collections.” So far the first womenswear lines are proving popular with customers and footwear, accessories and jewellery will follow soon. “What we’re doing is proving that African fashion is wearable and globally relevant. We want to break the mould.”

KISUA is based in Johannesburg with hubs in London and New York. And it has recruited Savile Row maverick Ozwald Boateng and founder of Lagos Fashion & Design Week Omoyemi Akerele to its advisory board. Meanwhile, Helen Jennings is the KISUA content editor. Go to the magazine section to find exclusive shoots and stories exploring African style and culture each week. Enjoy.

Photo credit: Misha Taylor